4
RELATING TO SELF / INDIVIDUAL INTEREST
RELATING TO OTHERS / THE COMMON INTEREST
M E T H O D O L O G Y
WHAT DOES THE FUTURE OF CONSUMPTION LOOK LIKE ?
Mobility / Communication / Work / Commerce
Intergenerational / Interpersonal / Familial / Seduction
Traditions / Beliefs / Transmission / Entertainment / Sport & leisure
CONNECTIONS
RELATIONS
CULTURES
VISION Creative / Imaginary projections
Body / SpiritBETTER BEING & CARE
LUXURY Material / Experiential / Virtual
ME(s)
WE
1. We no longer act within a world, but within WORLDS:
a PHYSICAL WORLD that needs safeguarding
expanding TECHNOLOGICAL WORLDS
2. This context influences 7 major consumer motivations:
by mobilizing the appeal to the general interest WE and by redefining our multiple possible identities,
real and/or virtual ME(s) 3. From now on, trends are created in this dynamic of convergence:
Between the PHYSICAL and TECHNOLOGICAL WORLDS
Between our ME(s) and the WE
Expanding TECHNOLOGICAL WORLDS
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TH01 - NATURE-MADE LEISURE CELLULOSE SWEATSHIRTS INSPIRED BY
NATURE.
TH02 - HORTY YOGI WASTE-FREE KNITTED YOGAWEAR, LEAF
VEIN JACQUARD STYLE.
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1. REGENERATION MACROS Restorative BETTER BEING & CARE + Fertile urban CONNECTIONS
CONSUMER EXPECTATIONS Extractive vs Regenerative
STRATEGIC SOLUTION Human-Nature co-care
CREATIVE SOLUTION Ingenious poetics
KEY COLOURS SOLUTION Urban Botanicals
Relating to others / The c omm
on inte
res t
Rela ting t
o self / Individual interest
